Inspired by German design culture
Originating from Germany we are inspired by the philosophy behind German design culture, which was shaped by the Bauhaus school as well as by Dieter Rams’. As a kid who grew up in the 80’s, Dieter Rams’ alarm clock was as much part of Martin Hoffmann’s youth, as was his father’s Braun electric razor, and his Braun Nizo Super-8 video camera. Bauhaus armchairs followed him through his law studies as they decorated every other law firm and library. Later he was able to reconnect with this design language thanks to Apple’s products, which had found their inspiration in Dieter Rams’ earlier products.
Yet, given that we are a producer of intangible products, it is not so much the visual language of the products that we are interested in. It is the philosophy behind the design that we seek to apply to information products.
The interfaces of a large range of today’s physical products can be traced back to the form-follows function methodology of the early Bauhaus, and to Dieter Rams’ modernist functionalism. Yet if we look at intangible products, and in particular at information products, this philosophy is more of a collector’s item. As a consequence of the increasing noise and information overload, we see this design philosophy becoming more relevant than ever.
We want to help you do with information, what Bauhaus did for architecture and Dieter Rams did for industrial design.We will help readers focus on the essence of the decisive factors. This will result in the clean, functional lines of decision-making. As Bauhaus design breaks objects down into their raw geometric shapes, we organize the ocean of information and break it down into its essential factors. Like Dieter Rams erased unnecessary detail, we will help readers reduce information by separating the signal from the noise.
In summary, we merge the business intelligence of professionals with the clarity of German design culture. We thus launch products under the registered Trademark “Clarintelligence”.