Traditional business education was formed in the Industrial Age. The Industrial Age was an era of stability and narrow problems. Historic numbers would indicate the future, and organisations were packed in neatly separated functions that worked next to each other. Like a predictable set of Lego blocks. Back then, the key challenge was to find reliable processes to scale these stable businesses, that were protected by economic moats.

Accordingly, traditional business education treats business like a step-by-step enterprise, focused more on replicable tools and formulas to build those scalable businesses.

Throughout history, conformists rarely have create unique products and businesses. Yet in this new environment, more than ever before, repeatable recipes don’t provide a formula to stand out.

This is why we cater to those who want to go beyond a formulaic, static approach and who are aware that there are no silver bullets. We cater to those who instead venture into the unknown where the next step is not pre-defined and where they cannot get away with checklists. They enter an area where they need a deep understanding and original thinking, with the ability to weave together different strands of a business.

After all, this is where success lies in today’s world.