What happens then? Are we all brand new when we receive new stimuli?
No. We can travel to distant destination, and still eat the same food we eat at home. We can build a diverse team of innovators, and then still have a risk-adverse corporate Manager take the same decisions he has always taken.
Our biggest obstacle is the inertia of our own ways of thinking and behaving.
Now to make innovation successful, we don’t just need adaptation. We need an adaptation that matches the reality around us, that actually makes things work.
Think of ideation sessions, where people throw in countless ideas for new products. They all align around the one idea. Great. The problem, the idea sounds amazing, but it does not actually tackle a real user need. Nor has the company the right capabilities to bring to market.
What we need is new patterns that are aligned. In systems thinking, this is called synergy. A new structure is formed in systems.
New properties are created that are the synergies between the part. This is what is called Emergence.
Often, positive feedback loops are required to form these structures. They ensure an alignment of the system elements. In your organization, these feedback systems can be information flows, such as ensuring that all team members have access to the same information, market intelligence or customer feedback and data that you have access to.