The New Differentiators

Many of the competitive advantages of the past have become enablers. They enable the company to play in the market space, but they do not help to differentiate the company’s products or services in the eyes of the customers.

If we can make it a habit to see what is a real differentiator of a business vs what is an enabler, we will become much better at focusing on the resources and assets that make our business stand out. They help us define a clear positioning.

Everybody is familiar with GoPro, the company that has dominated its niche of the consumer electronics market for many years.

Let’s look at GoPro and reflect on what drives their success:[/vc_column_text][/vc_column][/vc_row]